6 YouTube Videos Your Company Needs to Create
Wondering if your business should start a YouTube Channel? Today, we’ll explore video ideas perfect to grow your company’s YouTube channel.
All Images via Noble Bison Productions
Does your company want to start a YouTube channel, but you’re not sure what kind of content to create? Or, maybe you just need more video ideas and inspiration to add to your YouTube. Well, we’ve put together a list of six videos that will help your company show more transparency and build rapport with your customers and followers.
Each of the videos on our list could be made as short clips as well, but longer-form videos are perfect if you’re looking for ways to strengthen your connection with supporters or create varying types of content for them.
We often say, “the shorter, the better,” regarding marketing and promotional video content. However, the ideal length of a video depends on where you want to share it. When people scroll through TikTok, Instagram, Facebook, or even Twitter, they expect quick information through short videos and pictures.
YouTube’s audience has historically been primed for longer-form videos. They know that they could be 5 minutes or even 25 minutes long. In turn, this is an opportunity for you to produce more in-depth content that helps people learn more about your company and the ones who run it. However, today, YouTube offers Shorts for creators to capitalize on the quick, engaging videos you’d typically find on other platforms. This is an even greater reason and opportunity for brands to create a YouTube channel.
Remember, too, that video is a creative medium, and you can make these your own. Now, without further ado, let’s get into it.
6 YouTube Videos Your Company Needs to Create:
Facility Tours
Tutorials and Demonstrations
Manufacturing Process
Industry Explainers
A Day in the Life
Customer Testimonials
Facility Tours
Facility tours are a good place to start when it comes to creating more YouTube video content for your business. The mundane day-to-day activities are actually pretty interesting to supporters and prospective customers. It’s a type of behind-the-scenes, which people enjoy. I’ve liked watching these types of videos from mid-sized companies that I purchase from, and they were just walk-throughs of their main offices, shipping warehouses, etc. Beyond that, though, facility or headquarters tours are a way to show your organization's transparency, as I mentioned above, which helps people build greater trust in your brand.
Do you have one, two, or more spaces that you run your business from? Show your audience how these places fit into your business and are part of the process that brings them the products or services they purchase from you.
2. Tutorial and Demonstration Videos
By personally educating your customers on your products, you show customers that you believe in what you’re selling. Many buyers create demos and tutorials about the products they purchase, but your video automatically becomes the most “authoritative” because it’s coming from the company itself. From an SEO perspective, your video will usually get suggested first and receive the most views.
Both tutorials and demos can be done in a sit-down, more traditional style of YouTube videos. But that may not be the type of video that would best exhibit your product. Go to the place that is best for your specific product. If you sell tires, then maybe you demo them out on the road.
Another good tip for corporate video production is that you can build confidence in prospective customers when the CEO or key stakeholders operating the company are at the center of the video. It shows that you have confidence in your product. And especially if the person comes across as likable and well-informed, people will be more drawn to your brand and products.
Ideas for Tutorials & Demos:
Show off new products: how do they work, look, etc.?
Are there updates from previous versions of the product?
Educate people on how to best use, style, build, etc.
Show your audiences how to recycle older products.
Personal tips and tricks you use regarding the products.
Easter eggs of your products.
3. Manufacturing Process
The process behind the products or services you offer could vary greatly depending on your business. Still, it’s another type of behind-the-scenes that could interest your audiences. Videos allow you to use visual storytelling to make these processes interesting. Are there backstories to your locations, ingredients, and suppliers? The goal here is to give your customers a closer look. Since these are longer-form videos, you can share the deeper details. Here’s an example of what I mean:
Let’s say you’re a local coffee shop.
For a short process video, you could make YouTube shorts or Instagram videos showing how you make your signature Fall lattes.
A longer-form process video for YouTube would be where and how you source your delicious coffee beans.
Can you think of different ways you could show your customers and prospective buyers processes that produce the final product?
Where is it produced?
How long does/did it take from inception to completion?
Have you experienced trials getting to this point in your business?
Do you have tips in this realm for other business owners?
4. Industry explainers
Most business owners would say there are many things about their industry that most people have no idea about. Sharing this knowledge you’ve learned with audiences helps you position yourself as a trusted leader in your industry. It also highlights your interest in educating communities, which is really cool.
Ideas for Industry Explainers:
What could you educate your audiences on about your industry?
Little known processes
Industry downfalls
Breaking down common industry terms that most people don’t understand
Costs for the equipment it takes to run your business
History of the industry
Industry corruption/“rival” industries that prevent your growth (i.e. solar and fossil fuels).
5. A Day in the Life
YouTube is the perfect space to create a day-in-the-life series from the perspective of different employees in all parts of your company. For your online audience, these videos help show the many faces that make your business run smoothly. They get to know the team behind your brand as you take the time to create more rounded-out people. You can highlight your company’s energy and all the work that goes on behind the scenes. The tone of these videos is down-to-earth and personable because you’re not trying to sell anything.
As an additional benefit, this is valuable content for corporate and internal purposes like intro-training or showing employees from other sectors what different positions are like within the company.
On the other hand, maybe you’re a solo business owner who works from home. That, too, is interesting. How does your typical day start, or what sort of things do you leave the home office for? Show your viewers what it looks like to run a business solo.
6. Customer Testimonials
The majority of consumers will look for reviews and customer testimonies before they purchase something. Customer testimonials allow you to show your brand’s quality from outsider perspectives. In this way, they can be extremely effective for persuading shoppers with buyers’ intent.
Create testimonial videos interviewing a handful of diverse, ideal customers who have purchased and experienced your products and/or services. Since these are longer-form videos, you have more time to detail customer experiences and get creative with how to share their stories. There are plenty of ways to film customer testimonies, it just depends on your business and the type of video you want to create.
Examples:
If you have a product that works over a span of time, consider filming a customer study that shows long-term benefits.
If you’re an establishment that has returning customers, you can speak to each of them, asking why they keep coming back.
To conclude, YouTube videos allow you to build a more transparent, communicative relationship with your audiences. You can spend more time explaining and showing things you maybe wouldn’t if you were creating a Reel for Instagram or a TikTok video. Though the look of these videos will vary greatly based on your unique business and products, these longer-form videos are an opportunity to truly be yourself and show what makes your brand and company so great.
A good tip to remember is that you can always pull short clips and still-frame images from your longer-form video content. You’ve invested your resources to create these videos, so always use them to their fullest potential!
Plus, if you hire a video production company to create professional videos for you, they can create multiple edits and specific cuts for various spaces, like website headers, landing pages, IG, Facebook, and more.
Does your company need help setting up interviews? Filming a facility tour? Maybe you need drone footage and creative camera work to show what people do in your line of work. Get your free project estimate started by clicking the button below.
NOBLE BISON PRODUCTIONS
A DENVER VIDEO PRODUCTION COMPANY
BROADCAST COMMERCIALS - MUSIC VIDEOS - BRAND VIDEOS - FILMS - ANIMATION & MOTION GRAPHICS - DRONE FOOTAGE - BRAND VIDEOS - WEBSITE BANNERS - SOCIAL MEDIA VIDEOS - CORPORATE VIDEOS- DEMOS - EXPLAINERS
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