3 Major Benefits of Filming a Behind the Scenes Video
Are you already investing in a professional video? Then, don’t miss out on these significant benefits of including a behind-the-scenes video in your project.
Image via: Noble Bison Productions
If you want to create a professional video for your company or mission, you may also be interested in adding a behind-the-scenes video to your project. It’s a great way to maximize your time and money to get a second video. Video production companies generally have BTS videos available as an add-on they can include in your quote.
What does a behind-the-scenes video entail?
When a video production company incorporates a bts video into the production days, it adds zero stress to you or your team, but be sure to ask them to include any specifics that are important to you. Generally speaking, the video will highlight the production days and your team in an upbeat and informative way. We film and edit it to be its very own quality asset that you can share however you like.
Major Benefits of Filming a Behind-the-Scenes Video
Maximize Your Investment
Multiply Your Media
Get Authentic Content
Maximize Your Investment
Image via: Noble Bison Productions
If you're already spending time and money on your initial video, why not get more out of that investment or inject this extra footage into your primary video? Professional video production requires, at minimum, a handful of professionals, film gear, and equipment. So, adding a BTS video to your corporate or event video production scope gives you more than one asset in a single go at a fraction of the price.
Multiply Your Media
As business owners and marketers, we know that content is king in digital spaces, especially when fostering solid relationships with our online communities. We should always look for opportunities to capture original, fresh content whenever possible.
A behind-the-scenes video is a whole new video that you can use in a handful of ways. These videos are great for company YouTube channels and can be clipped for posts on TikTok and Instagram. Not only can you share the bts video itself, but you can also pull still images for blog posts, marketing emails, socials, and the like.
Many companies like the opportunity to commemorate and celebrate their growth by documenting experiences like this. It also allows you to integrate relevant content into your company’s internal materials.
Ideas to integrate this content internally:
Intro content for new employees
Company emails
Team building and party materials
Announcements
Office materials
Get Authentic Content
Just like filming a work event or party, behind-the-scenes videos allow audiences to see an unfiltered version of the people in your company. This sort of content generally makes people smile and feel connected with those in the video. Humanizing brands in this way helps prospective customers trust you and your company more. Authentic content like this is sometimes the best way to capture certain customer types.
In Summary,
A fantastic way to maximize your investment when purchasing a professional video is to add on a behind-the-scenes video. Your company gets double the content in one go for a much cheaper cost than producing two different videos.
BTS is a unique type of content that strips away the “squeaky clean” face we put on in our marketing content. These clips and imagery give prospective customers a chance to see your brand or company in a new light, building greater trust and connection with you.
Are you considering professional video production?
Get a quote or ask us anything with this simple form:
NOBLE BISON PRODUCTIONS
A DENVER VIDEO PRODUCTION COMPANY
Commercial & Broadcast Video Production - Corporate Video Production - BRAND VIDEOS - FILMS - Event Video Production - ANIMATION & MOTION GRAPHICS - DRONE FOOTAGE - BRAND VIDEOS - WEBSITE BANNERS - SOCIAL MEDIA VIDEOS - DEMOS - EXPLAINERS
Image via Noble Bison Productions
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