3 Reasons to Invest In Quality Video Production
In today’s competitive landscapes, where high-quality content has become the standard, all aspects of your video content must be top-notch to stand out.
IMAGE VIA: NOBLE BISON PRODUCTIONS
The quality of your marketing videos can quickly dictate how people view and engage with your brand and its offerings. In seconds, their impression will bring them closer to purchasing or further. While UGC and social reels are often enjoyed for being natural and not overly produced, traditional marketing videos often have higher standards.
Those first and follow-up impressions are crucial in grabbing your ideal customers' attention. We put quality at the top of the list in our recent post on best practices for marketing videos because of that first impression impact, and quality is often the first aspect viewers notice about the videos they watch. While UGC and social reels are often enjoyed for being natural and not overly produced, traditional marketing videos often have higher standards.
Today, we'll cover three reasons it's worth investing in quality video production for your company, brand, or organization. But before we get started, let's first explore what we mean by "high quality" video content and the best ways brands or organizations can create professional video content.
WHAT IS HIGH-QUALITY VIDEO PRODUCTION?
From the perspective of a video production company, high-quality video production includes things like the quality of the picture, clean audio, creativity, and the clarity of your message or intent. Lacking in any of these aspects has the potential to sabotage the effectiveness of others.
Lower-production video content is suitable in specific contexts and marketing funnels, like live streams or UGC videos. However, to control a brand’s image and trustworthiness, we recommend a healthy mix of professionally produced video content.
HOW Do You Create High-Quality Videos?
Quality videos are created with the right equipment and the professionals who write, film, and edit the project. Brands can achieve high quality in-house by hiring skilled camera ops and editors. Alternatively, they can hire a marketing agency or collaborate with a video production company to access experienced professionals, equipment, and collaborative networks. Another innovative option is using an AI video maker, which can streamline the production process, making it more efficient and cost-effective.
There are a handful of reasons why most companies outsource video production, but most often, it's because it's expensive and time-consuming to amass in-house. Whereas, for example, our Denver video production company is a one-stop-shop for the following resources and video production services:
Experienced videographers, lighting and sound techs, and editors
Top-notch film equipment
Location and talent scouting
Creative storyboarding
Organized shoot schedule
Marketing knowledge
Now, let's explore three of the top reasons to prioritize quality when producing your next video project:
Top Three Reasons to Invest in Quality Video Production For Your Company or Organization:
Build A Professional Image
Increase Your Engagement and ROI
Leave an Impression
1. Build A Professional Image
Image via: Noble Bison Productions
The quality of a video forms the viewers' first impression and opinion of your company or organization. High-quality content will contribute to your brand's overall image, making you appear more professional and interesting. Whereas videos that appear amateur without reason will cause viewers to think negatively about your brand, such as unreliable or untrustworthy.
Professionally produced videos increase your audience's trust, which, in turn, builds a buyer's confidence and boosts purchase intent. How the audience views you will undoubtedly impact their engagement, or lack thereof, with your video content and beyond.
2. Engagement and ROI
A return on investment is unlikely if people aren't engaging or interested in your content. High-quality videos significantly improve engagement, from watch time to click-throughs.
“People share what they like — it’s that simple.”
We share content that we align with and want others to know that aligns with us. We follow people, brands, and organizations we support. And at its core is quality, whether it's a high fashion piece we love or drool-worthy appetizers from a local restaurant. We share what we like — it's that simple.
Therefore, quality should always be the focus of every business, first and foremost. If you see that viewers are often abandoning your videos, it's a good sign that they need sprucing, whether for their picture quality, audio, or narrative.
Need a professional video?
Ask us questions or get a quote below!
3. Leave an Impression
IMAGE VIA: NOBLE BISON PRODUCTIONS
The "creative" of your content is another essential part of the overall quality! It's how your company or organization can stand out among the competition and ultimately leave an impression to be remembered.
Assuming the image and audio quality are sharp, the content must be creative and engaging to grab attention and resonate with the right people. Your target viewers are more likely to remember your brand if your content is educational, adds value in some way, and/or conjures some type of emotion.
There are many techniques for creating compelling content that reflects your brand and shares your message—content that helps viewers remember you! This is what's called brand recall or, simply, brand recognition. Leaving a positive impression means they'll consider using or suggesting your brand or organization the next time your products or services are relevant or needed.
Whether you have a brilliant narrative or creative concept in mind or you’re looking to collaborate with a video production team to shoot the perfect story, it’s time to get it in the works! Your future customers will thank you!
In SUMMARY,
The impact of your video content or CTA is quickly lost when viewers are distracted by a fuzzy or shaky picture, bad audio, and mundane content. Instead, provide viewers with a high-quality, memorable experience that will encourage them towards action and brand recall.
Quality and its advantages are just a few elements that contribute to the success of a larger video content marketing strategy. Make sure you clarify the goals of your creative projects, monitor success, and always continue improving!
Does your brand or organization want to create high-quality videos? Click the link below to get in touch!
NOBLE BISON PRODUCTIONS
A DENVER-BASED VIDEO PRODUCTION COMPANY
BROADCAST COMMERCIALS - MUSIC VIDEOS - FILMS - BRAND VIDEOS - PRODUCT/SERVICE DEMOS - CORPORATE VIDEOS - WEBSITE/SOCIAL VIDEOS
Keep in Touch by Following Our Socials:
NOBLE BISON PRODUCTIONS BLOG
More time for reading? Check out these related posts:
Learn the best practices in video production that will help you reach the goals that video marketing often promises.